When Marvel Studios announced they were re-releasing The Avengers in theaters this Labor Day weekend, this was an obvious effort to pad their stats and increase the film's box office numbers. Which they did by breaking the $1.5 billion barrier in worldwide sales. With the threat of rain during the holiday weekend in the middle parts of the country, due to what remained of Hurricane Isaac, it sounded like a brilliant move.
Unfortunately, per Box Office Mojo's weekend estimates, it seems The Avengers is not likely to even crack the Top 10 in box office sales during the extended Labor Day weekend.
When the re-release was announced, in the 11th hour, a rumor went around the Internet saying that Marvel could add a new post-credits scene with footage for next year's Iron Man 3. This would've been a smart move had Marvel not debunked it right away. Especially now that The Avengers isn't preforming as well as expected for the weekend. The weekend tally is estimated to be approximately $2.2 million in domestic box office sales, which is barely placing the movie into the Top 15.
Initially, a solid strategy by Marvel to re-release it but bad execution since they should've given the fans the Iron Man 3 footage which would have seriously drove fans back to the theater to see the footage.
More stories on The Avengers:
Rumor DEBUNKED: The Avengers Labor Day Re-Release to Have Iron Man 3 Footage at the End Credits?
Joss Whedon Talks About The Avengers 2, the S.H.I.E.L.D. TV Show and His Marvel Contract
With Joss Whedon On Board, Expect The Avengers 2 in May 2015 and Ant-Man in 2014