Warner Bros. Missed Out on a Huge Opportunity to Debut a BATMAN V. SUPERMAN Teaser During the Super Bowl


Editorial: The Super Bowl is by far the largest singular television day in the world each year. This year's was no exception as it broke viewing records. While most watch the game for the sport itself, many tune in for the commercials. However, the commercials part of the Super Bowl has taken a hit in recent years. 

It used to be that the Super Bowl was the premiere TV event for movie studios to debut their new trailer for an upcoming summer film. During the game yesterday, only Jurassic World, Tomorrowland and maybe one or two other films actually aired brand new trailers. It used to be that nearly every commercial break would give viewers a new movie trailer but with prices for a 30-second spot a reported $4.5 million, who can really blame studios for moving away from the sports event for their trailer premieres. Especially when releasing a movie trailer online can go viral and costs nothing to promote on a studios' respective YouTube channel.

But let me get to my point here and that's to call out Warner Bros. who missing out an a great opportunity to create a tremendous amount of buzz for next year's Batman v. Superman: Dawn of Justice. With less than a handful of new movie trailers debuting in the Super Bowl, today, Batman v. Superman could have been what everyone was talking about.

So what if a 30-second spot costs them millions, WB really needs a bump in buzz while studio competitor Marvel Studios is running away in the lead in this competition for super hero movie dominance. If a 15-second teaser can be shown last summer during the WB panel at the 2014 San Diego Comic-Con International and can make fans go crazy with excitement, then a 30-second Batman v. Superman Super Bowl teaser debut could have crashed servers of social media sites.

In the end, the film does not come out until March 25, 2016, so Warner still has next year's Super Bowl to build hype. But not planting the seed (to a worldwide audience) over a year in advance just seems like a huge missed opportunity.



To read more about Batman v. Superman, click right here.