What Marvel Comics Has Done to Captain America is Bad Timing and Reeks of Sales Gimmickry


Editorial: Being a very small budgeted website The Daily SuperHero usually doesn't cover topics in the comic book world, but sometimes a topic is such a demanding conversation online that it needs to be addressed.

If you're not familiar with what happened in yesterday's release of the first issue of the new 'Captain America: Steve Rogers' comic book then stop reading now. Unless you're not going to read it, then please continue.

The new issue revealed that Cap has been an undercover Hydra Agent this whole time. Seriously. 

So what do fans do when they really hate something? They head to Twitter and Facebook to show their disgust. In fact, some fans were even issuing death threats to writer Nick Spencer. 

First of all, it's absolutely stupid to send death threats to anyone no matter how passionate you are for any character. This is uncalled for and your immature presence on social media is not needed at all.

This isn't the first time Marvel comics has done something that's caused the fan base to react so negatively. Writer Dan Slott experienced all this same stuff that is now happening to Spencer, death threats too, when he "killed" Peter Parker in 2013. Sure Parker was gone for a bit but these things always happen in the Marvel comic book universe. Parker came back and was once again Spider-Man so all the over-reactions were unnecessary and egregious in retrospect.

Fans also lost their mind when Marvel "killed" Cap in the aftermath of the Civil War story arc, too. Without as large of a social media platform presence in 2007-2008, the hate was not seen as much as it is seen in today's digital world and social media dominance.

The point of all of this is to say, stay calm and wait for the reveal that this was all a ruse or when it is easily retconned in the coming months. 

Do you seriously think Marvel would do this to Cap, who is now considered by this generation of fans as being better than Superman? No they wouldn't. However, this is all just very bad timing by Marvel and they shouldn't have done this so close after the release of CAPTAIN AMERICA: CIVIL WAR. Cap is more popular than he has even been before and fans don't want to see this happen in the comics after Civil War has just become Marvel Studios' fourth $1 billion worldwide blockbuster. 

When you consider how Marvel comics operates they tend to do these types of things where they stir the pot to get a buzz going, no matter if positive or negative buzz, which results in viral status. Once things get to that level sales spike and that is the bottom line... money, money and more money.

So once again, well played Marvel. You're making big sales because of what you have done to Cap. And for those fans crying about this reveal... don't worry because the past has shown over and over again that when Marvel does things like this to their popular characters it never, ever sticks.

In the end, due to the timing of all this seeming bad for this kind of reveal, it does feel a bit like Marvel's New York office is just trolling fans for sales right now. But that's just a gut feeling and one that's been felt before in the past in similar comic book twists Marvel has revealed on its fans.

Yeah. Riiiight.


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[Shout out to comic artist Jim Giar for our Facebook convo which influenced this editorial.]