By Changing FANTASTIC FOUR Embargo Date Fox Creates More Negative Than Positive Buzz



Soooooooo..... no clue what is really going on except that Fox looks bad for all the wrong reasons. Yesterday, my local press rep told me there was a review embargo on my FANTASTIC FOUR press screening (on August 5) until the day it releases on August 7. Then I learn the Aug. 7 embargo is for print only and the embargo for online posts is Aug. 6 at 7 p.m. Eastern.

Fox has now reportedly moved the embargo forward nearly a full day to August 5 at 9 p.m. Eastern...




These changes create a negative buzz around the reboot which has had its fair share of negative headlines. There's a built-in implication Fox does not have confidence in the reboot by moving around its press embargo. You can call this sensationalism if you want but it really isn't because there hasn't been close to the same positive buzz compared to any of Fox's other Marvel movies.

I'll be seeing it on August 5 and my review will be published as soon as I can get it up because this seems like a movie you might want to hear a few reactions about before seeing it.


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