Update: CAPTAIN AMERICA: THE WINTER SOLDIER Target Exclusive Bonus Content is a No Show on Blu Ray



Did you go to Target to get their "exclusive bonus content" for Captain America: The Winter Soldier? This guy did and sadly the "exclusive bonus content" — called Behind the Lens - The Making of Marvel's Captain America: The Winter Soldier — is no where to be found. (See UPDATES below for the resolve in this matter.)

Target is using their TargetTicket streaming service for the digital download and once the code was entered, only the movie was available to stream. Also, there was no extra disc included inside the Blu Ray case either.

Talk about a huge promotional issue by one of the world's largest retailers. And this isn't just with me because I did a quick Google search and went over to check a Blu Ray/DVD forum and there are others who have found they were missing the "exclusive bonus content."

Here's what others on the online forums are saying:

"Did you actually get the feature? I bought it at Target this morning, and redeemed at targetticket [sic], but only got the movie, no features." 
"That's what the sticker says. I did it that way, but only have the movie available for streaming through their sh*tty website." 
"Apparently the Target exclusive content is a mystery and MIA. I asked on another board no one there has found it either." 
"Target completely blew their supposedly exclusive bonus content. It doesn't exist and I now plan to return my copy. I have no doubt it will get cheaper since Disney dropped the DVD."

The Daily SuperHero can corroborate all of this and can confirm that the "exclusive bonus content" is not included and missing. Is this some kind of plot by Hydra?!

But seriously though, Target has been contacted to hopefully provide further information regarding this issue and once they respond I will update everyone. Also, Marvel's own executive editorial director Ryan Penagos has been contacted and is researching this issue on his end as well. Stay tuned for updates...






UPDATE #1: So after reaching out to Target multiple times and either never getting response back or being left on hold for more than 20 minutes, it's apparent that Target does not want to deal with this issue. 

However, it has been brought to my attention that TargetTicket.com has now added a searchable 'Captain America The Winter Soldier with bonus features' result on the website. The Daily SuperHero reader David Krause has provided details on how to redeem for the proper bonus content version.

"Target botched their bonus content for Captain America The Winter Soldier, but it is working now (although highly unintuitive). You use the Marvel code included in the package, but go to targetticket.com (don't add the /redeem on the sticker, or it redirects you to target.com). Once there, choose redeem a code. Select Disney Digital Code. Search for the title and choose the one that says 'Bonus Features.' Put in the Marvel code. It will add the movie plus several bonus features. To make things even more confusing, the exclusive "Behind the Lens" shows up as 'Creating the visual effects for Captain America: The Winter Soldier' until you hover over the image. Then you will see the 5 minute 'Behind the Lens.' Hope this helps anyone still struggling with it."

Now if you've already redeemed your code — which was the only way to realize Target never had the bonus content available in the first place — you are out of luck because you already redeemed your code. I took some more time to call TargetTicket.com support (855-848-8425) and to no surprise they left me on hold for a very long time. So I hung up.

In order to get my bonus content that Target promised me on sleeve of the Blu Ray, I'm taking my copy back to the store and returning it for another one.

UPDATE #2: Here's an update from Marvel's executive editorial director Ryan Penagos.