You previously knew it as Stark Tower in The Avengers. Then the Battle of New York tore Stark Tower up and only the letter 'A' in Stark was left hanging on the outside of the tower at the end of the blockbuster film (see image below). Now, cue its rebuild to become Avengers Tower.
In Captain America: The Winter Soldier, you saw a quick glimpse of the Avengers Tower (above image). Next up, you'll see Avengers Tower fully realized on the big screen, in Avengers: Age of Ultron.
Marvel Studios president Kevin Feige spoke to IGN about the new Avengers Tower in the Avengers sequel.
"Last time we saw Stark Tower, from The Avengers, it had gotten beat up a little bit thanks to Hulk and thanks to Loki and the Chituari, and Pepper and Tony were standing over a table looking at plans. That’s where we pulled out and all the letters had fallen away except the ‘A’ in Stark. So what they were doing was retro-fitting for The Avengers. And that’s what we see in this next film.
"S.H.I.E.L.D. is gone – for people who are following along. S.H.I.E.L.D. was disbanded and brought down at the end of The Winter Soldier because it turned out to not be the best organization ever. So Tony’s bank-rolling the Avengers now. And he’s bank-rolling their headquarters. So it’s now Avengers Tower.
"Tony designed it so in addition to a hanger for a brand-new Quinjet, laboratories, places where he can build and store his Iron Man suits, there are I believe two bars. Beautiful multiple space living rooms which are perfect for parties and social gatherings. But it’s a primary location in the film this time around."
"There are a lot of scenes that you should be getting excited about ... That is certainly one of them."
All this new information means one thing ... Marvel Studio is ready and prepped to show the first footage (or at the very least behind-the-scenes footage) for Avengers: Age of Ultron during their Comic-Con panel in Hall H[ydra] in San Diego next week!
Avengers: Age of Ultron is currently filming in the U.K. and is set to release in theaters on May 1, 2015.