Monday, December 9, 2013 at 10:59 AM | Labeled as , ,

In a brilliant marketing move, Sony Pictures will send Spider-Man to Time Square on New Year's Eve to make an appearance and promote next summer's The Amazing Spider-Man 2.

According to the New York Daily News, Spider-Man will be at the new year festivities and appear with the big ball drop in Time Square. Spidey will also bring new footage for The Amazing Spider-Man 2 which will appear on the big screens in Time Square, too.

Having filmed the entire film in New York, director Marc Webb is very excited about the appearance of the webslinger.

“There’s the sense of energy and excitement that you can only get in New York and we certainly felt that energy and excitement as we shot the entire film here,” director Marc Webb said in a statement, per NY Daily News. “The people of New York City truly embraced our production, and it’s a wonderful feeling to be returning to Times Square to ring in the New Year.”

The Amazing Spider-Man 2 is in theaters on May 2, 2014.