Warner Bros. Pivots Marketing to Now Calling it HARLEY QUINN: BIRDS OF PREY

BIRDS OF PREY (and the Fantabulous Emancipation of One Harley Quinn) has been heavily promoted as BIRDS OF PREY prior to and through its opening weekend. But now that the weekend is in the rearview mirror, and BIRDS OF PREY disappointed at the box office, Warner Bros. thinks it has the answer to bring in more moviegoers to see the it.

Their solution is to change the marketing to now promoting it as HARLEY QUINN: BIRDS OF PREY. 

Seriously. 

This is according to Entertainment Weekly.

"But it seems distributor Warner Bros. has a theory of its own: Potential viewers must not be aware that Birds of Prey focuses on Margot Robbie‘s Harley Quinn. Well, the studio has now taken steps to make that loud and clear…or rather, louder and clearer. Though the film’s official title is Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn), take a look at the listings for your local multiplex and you’ll see something slightly different: Harley Quinn: Birds of Prey. AMC, Regal, and Cinemark‘s websites all currently display this title for the film."

...

If ThIs DoEsN't WoRk MaYbE nExT wEeK ThEy WiLl BlEeP oUt ThE f-BoMbS sO iT cAn Be PG-13.

[Image screenshot of AMC website]