Early Story Teases For GUARDIANS OF THE GALAXY VOL. 2 Had Strong Response; Lots of GROOT Merch Coming
Remember when GUARDIANS OF THE GALAXY released two summers ago and you fell in love with Baby Groot but then you couldn't find any toys or merchandise of him until several months later? Well, that was most likely to not spoil the moment in the movie meanwhile Groot instantly became a pop culture phenomenon.
With GUARDIANS OF THE GALAXY VOL. 2 (GotG2) wrapping up principle photography at Pinewood Studios in Atlanta, as well as preparing for a big showing at San Diego Comic-Con International next month, word has hit the web from Variety that GotG2 is impressing retailers with story plot point teases.
“Guardians fills an unoccupied space in our portfolio of Marvel brands, as it features an unlikely group of heroes who come together as a unique family,” Paul Gitter, senior VP of licensing for Marvel at Disney Consumer Products said. “Plus its blending of music, humor, and sci-fi adventure is unlike anything we have seen before. The response from retailers and licensees after a recent event we had to showcase key story points and characters from the new film was even stronger than expected, so we know that there will be lots of interest.”
Oh.. and there will be plenty of Groot merch this time around, too.
“It will be a much broader line [than 2014] expanding beyond collectors to include kids and male/female fans of the film,” Gitter said. “Also, as it is now a proven franchise with appealing characters, licensees will invest more in design and innovation. Finally, there will be a much stronger focus on Groot, who proved to be the breakout character from the first film.”
With the first GotG2 teaser image clearly showing what we are referring to as 'Little Groot,' it sounds like there will be plenty of merch for him this time.
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GUARDIANS OF THE GALAXY VOL. 2 releases on May 5, 2017.
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